NaturalWave® Double Electric Breast Pump named one of TIME’s Best Inventions of 2026; Lansinoh ranks #1 in Newsweek’s Best Post-Birth Support Service

ALEXANDRIA, Va., Nov. 9, 2026 /PRNewswire/ — Lansinoh^®, a leader in breastfeeding and maternal care for over four decades, today announced that it has earned two prestigious industry awards, with its NaturalWave® Double Electric Breast Pump named to TIME’s Best Inventions of 2026 and the brand ranked #1 in Newsweek’s Best Post-Birth Support Service. The recognitions celebrate Lansinoh’s continued investment in product innovation and personalized care for moms.

TIME recognized the NaturalWave® Double Electric Breast Pump for its innovative technology designed to more closely replicate a baby’s natural feeding patterns. Launched earlier this year, the pump features a specialized mode that mimics a baby’s tongue movements to encourage milk let-downs and support more effective pumping. In early product testing, 79% of moms reported improved let-downs and consistently expressed more milk.* Its customizable settings, quiet operation, and portable design bring added convenience to the pumping experience.

Lansinoh’s #1 ranking in Newsweek’s reader-selected Best Post-Birth Support Service category also highlights an important area of the brand’s growth. At a time when AI and automation are becoming increasingly common in customer service, Lansinoh has invested in making human support more accessible to moms. Under the leadership of Julie Talbot, now Global CEO, Lansinoh brought its Customer Care Team in-house, building a team of moms and Certified Lactation Counselors who offer guidance informed by both professional expertise and personal experience. In 2026, Lansinoh expanded its support hours and introduced complimentary, personalized one-on-one pumping sessions with specialists, available with every Lansinoh breast pump.

“These honors from TIME and Newsweek are a wonderful achievement for Lansinoh and a testament to the dedication of our teams,” said Julie Talbot, Global CEO of Lansinoh. “Our focus on moms shapes how we innovate and the level of care we deliver every day. I’m proud of what we’ve accomplished and our continued commitment to raising the bar for maternal care.”

Together, the recognitions mark another milestone in Lansinoh’s more than four-decade commitment to helping moms navigate feeding and postpartum recovery with products and support designed around their needs.

For more information about Lansinoh’s full portfolio of products, visit www.lansinoh.com or follow @LansinohUSA on Instagram, TikTok, YouTube, and Facebook.

*Source: U.S. in-home wearable pump trial with 15 moms, 5-day usage + post-trial survey, October 2025.

About Lansinoh®

For over 40 years, Lansinoh® has built a community that understands what moms go through, creating calm, comfort, and connection every step of the way. From its first product, the award-winning Lanolin Nipple Cream, Lansinoh has expanded to a full range of innovative products that grow with moms and babies, so they can love their time together. The brand’s products are available in over 60 countries worldwide.

Media Contact
Eva Wasko
SVP, Public Relations
lansinoh@a-g.com

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SOURCE Lansinoh